Do you use post in your marketing strategy to help your business grow?
The common response we get is, “Nope. We use digital. It’s cheaper. Why would we use post in a digital age?” Swiftly followed by a Sean Connery eyebrow.
Today, there are over a 120 different marketing channels to choose from such as TV, Radio, Tele-sales, E-mail marketing, Blogs, content marketing, direct mail marketing, display advertising, SEO, PPC, Affiliate Marketing, Facebook, Instagram, Linkedin, Twitter, YouTube, the list goes on…
However, most businesses – like yours – won’t have the time or budget to spread across all of these marketing channels. So, you must be smart and select the right marketing channels to reach your target audience.
So, back to the postbox. Yes, it’s true that letter volumes have declined significantly over the past 10 years or so because businesses have switched to digital alternatives. But it’s also true that as a result of this behaviour that there is far less competition in the mailbox nowadays.
In a recent study by the Royal Mail it was reported that 37% of people bought or ordered something in the past 12 months, as a result of receiving mail.
Question: How many of your customer have a letterbox?
Answer: ALL OF THEM!!!
As a business, it’s vitally important that your products or services are front and centre in the customers mind when it comes making that all important purchasing decision.
So, why not use another of the human senses to help make that happen? The power of touch.
After all, mail is the only touch point that people actually TOUCH and according to the same Royal Mail report that’s why 94% of mail is engaged with in some way.
In fact, the response rate of direct mail is 30 times than it is for email.
So, in a day and age when we have an infinite number of marketing channels, why not cut through the digital clutter and go direct to the letterbox?
More and more SMEs are turning to one of the best performing marketing channels so if your business isn’t, then our question to you is, “why wouldn’t you use Post in a digital age?”.
If you’re interested in how post could benefit your business, we have put together a FREE guide on how to produce successful direct mail campaigns, to help you get started.
Alternatively, get in touch with us and we’ll do it all for you!
