PostSmart Direct Mail Services
Are you finding it harder and harder to get your business noticed and to grab the attention of your target audience?
In Ireland, we are subjected to over 2,800 ads per week. To put that into perspective that’s 400 a day! Its no wonder only 60-70 get past our attention wall. How many of those ads can you remember from yesterday?
That’s why the power of direct mail can make a real difference to your business, because everyone has a letter box and its far less cluttered now than it was 5 years ago.
Its the reason more and more businesses are adding direct mail to their marketing mix – such as postcard marketing. Postcards can be extremely effective in capturing the attention of your audience and conveying a message clearly to help drive the recipient to action.
It can also be highly targeted and personalised making it an extremely effective low-cost marketing tool to help grow your business.
We don’t have the time to run successful direct mail campaign’s
You’re not alone. As covered in our recent blog most SME’s don’t have time, resource or expertise to implement and manage a complete marketing strategy featuring direct mail.
Those that do often don’t get the best direct mail campaign results, because professional design and content tends to be an afterthought, however both are key to the success of your direct mail campaigns – as to is the quality of your data and print.
The good news is that we can help
We now have operations in the Republic of Ireland and the United Kingdom, so we are local to you and your customers. Mail is our passion from start to finish, which is why we are very proud to offer you a complete mailing solution, from strategy, to content and design, data, right the way through print to delivery.
We’ll here to take away the hassle, time and save you money and resource needed to produce eye-catching campaigns. We’ll use great design, variable printing solutions and engaging content that not only tells your brand story, but captures the hearts and minds of your target audience.
Are you Ready to take your Direct Mail campaign to the next level?
Contact our team and we will help build, manage and deliver best in class campaigns for your business that help it grow and flourish, without breaking the bank.
PostSmart is your team of dedicated direct mail experts. Whatever the size and whatever the complexity.
Contact one of our direct mail experts today for your FREE and non-obligatory quotation.
Or Download our FREE guide to producing successful direct mail campaigns
Why not launch your own direct mail campaign? We have pulled together a useful guide to help you produce successful direct mail campaigns yourself.
Download our FREE guide to producing successful direct mail campaigns and get started.
The value of Direct Mail
According to a recent UK study by Royal Mail on ‘how to build a case study for Direct Mail’ it states that when sending magazines or catalogues, they are often kept for future reference; in fact, 18% of direct mail is kept to look at again.
And not only that direct mail deliveries a High response rate. More than 92% of direct mail is opened and 48% of UK adults took action after receiving direct mail last year:
- 14.2m bought something
- 10.5m used a voucher or coupon
- 2.8m tried a new product or service
- 3m made an enquiry by phone
More powerful than digital
As customers face email fatigue and the novelty wears off banner advertising, direct mail is again outperforming digital.
In a recent Royal Mail MarketReach study that measured mails effectiveness with neuroscience, where people said they are likely to give mail (65%) rather than email (35%) sent from companies their full attention.
In that same study, 72% of people said they often read and review some of their mail at a time when they can give it their full attention, even if they have already opened it.
Some additional facts for you taken from a recent UK direct marketing association:
- 94 billion spam emails are sent across the globe every day—most never read.
- 92% of recipients will be driven to act online.
- 87% are encouraged to make online purchases.
- 86% feel a greater connection with your business.
- 79% of consumers act on direct mail immediately—only 45% react to email in the same way.
- 70% welcome mail that rewards their loyalty.
Personalization and relevance are key. Costs can be high but scale and return on investment clearly remain very strong when your direct mail campaign is delivered to a well-targeted audience.
Source: Royal Mail – Building a business case for Direct Mail