PostSmart Direct Mail Services
In Ireland we are subjected to over 2,800 ads per week. To put that into perspective that’s 400 a day! Its no wonder only 60-70 get past our attention wall. But how many of those ads can you remember from yesterday?
It is getting harder and harder for businesses like yours to cut through the noise and truly engage with your audience. That’s where the power of direct mail can make a real difference.
But we don’t have the time to run successful direct mail campaign’s
You’re not alone. As covered in our recent blog most SME’s don’t have time. Neither do they have resource or expertise to successful implement and manage a complete marketing strategy featuring direct mail campaigns.
Those that do often don’t get the best direct mail campaign results, because professional design and content tends to be an afterthought, however both are key to the success of your direct mail campaigns – as to is the quality of your data and print.
This is were we come in.
Are you Ready to take your Direct Mail campaign to the next level?
With operations now in the Republic of Ireland and the United Kingdom – our team is your team. We are local to you but more importantly to your customers. Mail is our passion from start to finish, which is why we are very proud to offer you a complete direct mail services, from strategy, to content and design, data, right the way through to print and delivery.
We’ll take away the hassle, time and resource needed to produce eye-catching campaigns. We use great design, variable printing solutions and engaging content that not only tells your brand story, but captures the hearts and minds of your target audience.
Our team of highly skilled and experienced project planners, designers and content writers, print and postal experts all share a passion. That is to build, manage and deliver best in class campaigns for your business that help it grow and flourish, without breaking the bank.
PostSmart is your team of dedicated direct mail experts. Whatever the size and whatever the complexity.
Contact one of our direct mail experts today for your FREE and non-obligatory quotation.
The value of Direct Mail
According to a recent UK study by Royal Mail on ‘how to build a case study for Direct Mail’ it states that when sending magazines or catalogues, they are often kept for future reference; in fact, 18% of direct mail is kept to look at again.
And not only that direct mail deliveries a High response rate. More than 92% of direct mail is opened and 48% of UK adults took action after receiving direct mail last year:
- 14.2m bought something
- 10.5m used a voucher or coupon
- 2.8m tried a new product or service
- 3m made an enquiry by phone
More powerful than digital
As customers face email fatigue and the novelty wears off banner advertising, direct mail is again outperforming digital.
In a recent Royal Mail MarketReach study that measured mails effectiveness with neuroscience, where people said they are likely to give mail (65%) rather than email (35%) sent from companies their full attention.
In that same study, 72% of people said they often read and review some of their mail at a time when they can give it their full attention, even if they have already opened it.
Some additional facts for you taken from a recent UK direct marketing association:
- 94 billion spam emails are sent across the globe every day—most never read.
- 92% of recipients will be driven to act online.
- 87% are encouraged to make online purchases.
- 86% feel a greater connection with your business.
- 79% of consumers act on direct mail immediately—only 45% react to email in the same way.
- 70% welcome mail that rewards their loyalty.
Personalization and relevance are key. Costs can be high but scale and return on investment clearly remain very strong when your direct mail campaign is delivered to a well-targeted audience.
Source: Royal Mail – Building a business case for Direct Mail