Marketing Strategy

Direct mail is one part of a larger, epic machine that promotes your business and drives success. As a business owner, it can be easy to lose sight of the bigger picture when you are juggling everything, which is why at PostSmart, we offer a strategy service that ensures maximum results from your campaigns.

Together, we’ll develop your project plan and marketing strategy in line with your business needs, write engaging content, source data to fit your customer/donor profile and use design to capture the imagination before implementing a distribution strategy.

Strategy Services

Project Planning

At PostSmart, we think of the bigger picture, ask all the questions and plan your project down to the finest detail. Having a strategy before you begin your campaign will ensure that each element is connected and working in harmony to deliver maximum results, without any surprises.


You want to produce a market leading direct mail campaign, but you don’t even know where to start writing. Content can be tricky; how do you say everything you need to in such a short space? Don’t panic, at PostSmart, our content team will make sure your campaign captures the imagination, crafting compelling content that will engage and deliver results.


Standing out from the rest is something that most companies strive to achieve, and the same ambition is relevant for direct mail campaigns. Our creative designers will take your vision and turn it into a reality, so that your campaign has the competitive edge and delivers impact for your business and your customers.


Making sure your direct mail campaign gets to the right people is essential, which is why we have carefully chosen data partners, like DataXcel, who help us tailor data to your target market. Data management and campaign management is time consuming, and so this helps with repeat campaigns and data cleansing. You will have updated records of customers and communications, accurate data and data cleansing using returns and feedback collected, as well as guidance in planning and targeting for your next campaign. DataXcel are fully GDPR compliant – another thing you don’t have to worry about.

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