It is important for us to keep up to date with the latest news, developments and innovations in direct mail marketing, so we can continue to add further value to our customers.

That is why we recently completed the IDM Award in Direct Mail – the first-ever professional qualification in the UK focused solely on direct mail.

In this course we learned valuable insight into the role of direct mail in the multichannel marketplace today.

In addition, how to plan, create and implement direct mail campaigns from creative through to production and evaluation, as part of an integrated marketing campaign approach.

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